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Commercial Spirits Specialist- OP

Location: San Francisco, CA, US, 94103

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Date: Jun 27, 2019

Company: E. & J. Gallo

Why E. & J. Gallo Winery?

Recognized by Glassdoor as a "Best Place to Work" two years in a row, we couldn't be prouder of our employees. We are the largest family-owned winery in the world with over 100 brands. We are committed to driving innovation, sustainability, and fostering a culture of collaboration. We look forward to having you join the team! Your Talent & Gallo | A Perfect Pairing

Maximizes the distribution and personal selling of Gallo Spirits brands in On-Premise accounts within assigned geographical area.

  • Builds and executives plans to drive Gallo Spirits distribution, sales and consumer awareness in targeted accounts for designated area.
  • Manages Gallo Spirit portfolio driving sales for consumer preferred brands within an assigned geographic location.
  • Promote brands within an assigned geography and list of accounts (Bars and other OP Accts.).
  • Shares and sells featured On-Premise Spirits programs and features and engages in brand activities focusing on the right product in the right account.
  • Builds Gallo spirit brand advocacy with On-premise account staff (bartenders, wait staff, and management).
  • Coordinates activities with other winery support areas within the market (e.g., Customer Development, Shopper Marketing, Business Intelligence Managers).
  • Makes regular sales calls on assigned accounts list and tagged accounts within a geographic area to provide the primary relationship between the account and the portfolio.
  • Develops and builds key relationships at targeted on premise accounts in a defined geography.
  • Provide support, activation and memorable experiences for both customers and consumers.
  • Move seamlessly during a customer call from account activation to a strategic digital business plan for an assigned brand or portion of the portfolio.
  • Responsible for organizing and executing exceptional evangelist initiatives against customers and consumers.
  • Supports portfolio education efforts for consumers, assigned customer list, and specific distributor reps within assigned accounts and defined geography.
  • Manage all Gallo OP Standards of Performance.
  • Manage T&E budget and overall finances.
  • Influence and Enhance sub-channel management through the gathering and sharing of market intelligence for assigned geography.
  • Build manage and share best practices on consumer activation strategies.
  • Influence and activate customers’ consumer distribution lists and social media followers through activation of digital content.
  • Engage accounts and distributor personnel to ensure all e-Retail opportunities in marketplace are maximized.
  • Supports commercialization of digital marketing programs.
  • Acts as a Gallo Ambassador, advocating for our brands, including hosting events, leveraging social media and other tools to promote for Gallo sales within his/her community.
  • Builds and executes plans to drive Gallo Spirit distribution, sales and consumer awareness in targeted accounts for a designated geographical area.
  • Calls on general on premise accounts, targeted on premise accounts, and key spirit accounts and engaged in brand activation activities (E.g., kickoffs, “ride-withs,” crew drives, in-account activations, etc.).
  • Builds Gallo spirit brand advocacy with on premise account staff (bartenders, wait staff, and management); trains and coaches distributor sales staff on products and sales programs to maximize the sale and distribution of Gallo Spirit brands.
  • Develops annual plan highlight the intended strategy to implement sales initiatives in geographic region of responsibility (e.g., plan to increase distribution, sales promotions, and demos/tastings schedule).
  • Collaborates and consults with field colleagues to identify and collect pricing opportunities.
  • Keeps manager/supervisor apprised of trends in assigned area.
  • Owns the responsibility of sales and distribution of Gallo’s spirit portfolio in key accounts.
  • Tracks performance and market trends in assigned accounts, benchmarking against competition; provides feedback to marketing team.
  • Works with the distribution sales teams in identifying gaps in execution (i.e., distribution, secondary selling).
  • Participates in department and interdepartmental planning and management teams and works cross-functionally to improve processes within the organization.
  • Balances the planning efforts with day to day demands, including but not limited to conducting demos and tasting and inventory management.
  • Maintains satisfactory attendance, to include timeliness.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
  • This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • High school diploma or State-issued equivalency certificate.
  • Bachelor’s Degree plus 3 years of Gallo Sales and Marketing experience, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility. -OR- 5 years of sales experience to include Alcohol Beverage, Hospitality, Culinary, Bars, Supplier/Wholesaler, or Tasting Rooms experience reflecting increasing levels of responsibility.
  • Experience with social media.
  • Required to Travel by air and automobile up to 25% of the time during business.
  • Experience with Event or Hospitality Management.
  • CSS, CSE, CEFS, CSSC or equivalent certification or in process of obtaining within 6 months of employment.
  • Required to be 21 years of age or older.
  • Valid driver’s license and successful completion of background check. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
  • Required to obtain a Liquor License as required by state/locality.


  • Bachelor’s degree plus 4 years of Gallo sales and marketing or Gallo affiliated distributor sales experience reflecting increasing levels of responsibility.
  • Established social alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.
  • Established relationships within the Spirits industry.
  • Experience selling Gallo Spirit’s brands.
  • Skilled in all basic fine wine training (Gallo Wine Academy, Napa, Sonoma, and Central Coast); currently be in the process (within 6-9 months) of CSW certification.
  • Mixology Certification.
  • Skilled in reading, analyzing and interpreting general business periodicals, professional journals, technical procedures or governmental regulations.
  • Skilled in writing reports, business correspondence and press releases.
  • Skilled in effectively presenting information and responding to questions from groups of managers, clientele, customers and the general public.
  • Knowledge of Microsoft Office.
  • Skilled in calculating figures and amounts such as discounts, interest, commission, proportion, percentage, area, circumference and volume.
  • Skilled in solving practical problems and dealing with a variety of concrete variables in situations where only limited standardization exists.
  • Skilled in interpreting a variety of instructions furnished in written, oral, diagram or schedule form.
  • Skilled in seeing, smelling and tasting wine as part of wine tasting.
  • Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
  • Innovative and Entrepreneurial spirit. Champions and exemplifies creativity.
  • Embraces innovation and demonstrates entrepreneurial mindset –Driving futurefocused change Maintain intellectual relevance of global and local market trends.
  • Promotes positive relationships across the winery sales organization.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, feel talk and hear. The employee is frequently required to stand, walk and reach with hands and arms. Specific vision abilities required by this job include close vision.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.





Equal Opportunity Employer

Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Law, Compliance, Legal

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