Sr. Manager, Insights - Foundational Research and Operations

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Summary

Leads foundational corporate and cross-BU marketing research efforts to include setting the vision, leading the design, data collection, analysis and reporting for large systematic tracking, segmentation, and measurement programs. The foundational research team functions to deliver cross-brand, cross-BU consumer understanding. This information is collected internally and applied by internal and external partners and is used across the enterprise for both strategic and tactical decision making. Collaborates with best-in-class insights professionals to deliver reliable, meaningful primary consumer data, information, and insights to stakeholders across brand management, customer development, innovation, and more.

Essential Functions

Executes with Excellence

• Leads research design and execution, ensuring accurate implementation of consumer research projects with internal and external corporate research partners, maintaining corporate consumer research test databases, and developing new research methodologies as needed.
• Maintains program excellence by overseeing data collection, instrument design, data pipelining, dashboarding and quality control efforts associated with the foundational consumer research space (i.e., longitudinal attitudes and usage, consumer, shopper and brand health tracking and segmentation).
• Functions as the tracking and segmentation expert in providing influence and guidance to peers, direct reports, and junior staff to address business questions utilizing the appropriate research tools and approaches.
• Proactively analyzes and reports high level corporate consumer understanding at the total alcohol beverage and major category level to Insights, Brand and Senior Management stakeholder in order to identify opportunities for the enterprise.
• Synthesizes data from foundational research across the enterprise to guide identification of new opportunities. Oversees junior staff in addressing ad hoc data or analytical requests at the brand/segment/channel/retailer level.

Envisions Opportunity

• Identifies knowledge gaps, develops, and oversees execution of annual and long-term Foundational Research learning plan.
• Envisions and acts upon future opportunities to improve internal and external performance measures. Helps build capabilities and elevate talent of direct reports and other Insights team members
• Develops recommendations to change systems, policies and procedures as required; ensures timely and accurate implementation.
• Makes recommendations, implements, institutionalizes, or creates new methods from other industries into the Gallo business, as needed.

Enlists Partners

• Supports stakeholder teams by delivering deep understanding of consumers, including segmentations/targeting, how they use the product/service, category, adjacent categories, and brands.
• Provides actionable recommendations to drive growth.
• Understands key business priorities and drivers, collaborates with partner teams to understand current and anticipate future consumer understanding needs of the enterprise.
• Presents and engages with a wide range of cross-functional stakeholders including Insights, Brand and Senior Management with the ability to deploy different tactics and approaches to communicate to needs of the audience.
• Develops, socializes, and educates about best practices. Contributes to the on-going consumercentricity and strategic acumen of the marketing organization.

Engages The Team

• Directs and coordinates activities of project personnel to ensure programs progress on schedule and within prescribed budget.
• Participates in department and interdepartmental planning and management teams and works cross-functionally to improve processes within organization.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Supervisory Responsibilities

• Develops, coaches and mentors peers, indirect and subordinate staff.
• Conducts performance evaluations; reviews and communicates salary adjustments; rewards employees or takes disciplinary action, as necessary; addresses complaints and resolves issues.

Minimum Qualifications

• Master’s Degree plus 6 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR Bachelor’s Degree plus 8 years of marketing research and data analysis experience reflecting increasing levels of responsibility.
• Comprehensive knowledge and demonstrated applied expertise and experience in brand tracking and segmentation research.
• Deep understanding of survey biases (e.g., social desirability, response bias), survey logic, how to craft respondent-friendly surveys, creating representative samples with longitudinal data over time, and data validation.
• Skilled in applying mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
• Possess strong quantitative skills with ability to drive complex, cross-functional projects with senior management and project members.
• Computer skills requirements include: MS Outlook, MS Word, MS Excel, and MS PowerPoint.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred Qualifications

• Master’s Degree plus 8 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of marketing research and data analysis experience reflecting increasing levels of responsibility.
• Comprehensive knowledge and demonstrated expertise in behavioral tracking and undercovering underlying causes of behavioral change, including good sampling principles and quality control.
• Experience in the Alcohol Beverage industry.
• Outstanding influencing skills
• Skilled in the use of Statistical Analysis Software (SAS, SPSS, R).
• Skilled in marketing research cross tab, data visualization, and dashboarding software
• Skilled in thinking strategically and translating into logical business applications.
• Strong facilitation and presentation skills.
• Experience simultaneously working on and completing multiple assignments in a timely manner.
• Strong team building, leadership, mentoring, and communications skills.
• Experience working with a diverse group of personalities across multiple disciplines.
• Experience with taking responsibility for all aspects of projects that are broad in nature and require originality and ingenuity, with appreciable latitude for actions and decisions.

Gallo does not sponsor for employment based visas for this position now or in the future.

To view a full job description, please click here.

Compensation

• Hiring Salary Range: $143,500 - $215,300/Year. 
• Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

• This position includes a competitive benefits package.
• Please click here to view our full list of benefits or click here to watch our video.

Job Requisition ID: 104188  

#LI-AJ1

MAR001

Recruiter: Adam Johnson

Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

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