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Associate Brand Manager - New Zealand

Location: Modesto, CA, US New York City, NY, US San Francisco, CA, US Atlanta, GA, US Nashville, TN, US Chicago, IL, US Miami, FL, US Dallas, TX, US Los Angeles, CA, US

Date: May 14, 2022

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As an Associate Brand Manager for Gallo’s Commercial wine team, you will manage a portfolio of brands to include Gallo’s Premium/Super Premium New Zealand Sauvignon Blanc leaders, as well as the evolution of the low alcohol/low calorie strategy for the winery. One to two additional domestic brands will be added to the portfolio in Q4.  You will participate in brand strategy and positioning work, consumer research, innovation, campaign development and evolution.  You will be responsible for the full P&L for the portfolio and have general management responsibility over the brands. Ideal candidate would have CPG and/or alcohol beverage marketing experience, as well as experience building brand equity, creative campaign experience, and general management experience.

 

Please note the requirement of this position is travel one week a month to California along with an additional couple of days of travel in market. 

 

WHAT YOU WILL DO

  • Contributes to develop brand level strategies/platforms and manages the execution of the strategies/platforms.
  • Oversees the Business Review for assigned brand(s).
  • Manages multiple brand-building initiatives for assigned brand(s).
  • Delivers annual brand plans to marketers and Marketing Leadership Team members.
  • Leads cross functional teams to drive portions of a project/plan.
  • Partners with Insights Translator and Commerce Marketing to identify insights from relevant business situations to uncover and activate against business drivers and growth opportunities.
  • Manages relationships with outside agencies.
  • Maintains complete awareness of brand variables and is fully prepared to communicate status to management in ad-hoc meetings.
  • Participates in identifying optimal account target based on a brand’s consumer target and positioning.
  • In partnership with Commerce Marketing and Insights, identifies relevant business opportunities and proactively recognizes, evaluates, and addresses key business issues, drivers and growth opportunities.
  • Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Collaborates with other key functional areas and manages outside agencies to accomplish objectives on schedule and within budget.
  • Identifies business-building initiatives in an omni-channel environment.
  • Acts as the Product Owner during agile marketing meetings if determined by the brand manager.
  • Collaborates with the Brand Manager, Commerce, Marcomm and the Activation teams, and writes activation briefs.
  • Manages A&P budget for assigned brand(s).
  • Regularly attends demand and project update meetings.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.  If accountable for the work of others, responsible for ensuring their understanding and compliance.

 

 WHAT YOU WILL NEED

  • Master’s degree plus 4 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility.

 

 WHAT WILL SET YOU APART

  • Master of Business Administration degree plus 7 years of Gallo brand marketing experience reflecting increasing levels of responsibility. 
  • Multiple Gallo marketing rotations.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

 

Gallo does not sponsor for employment-based visas for this position now or in the future

 


To view a full job description, please click here.

Job Requisition ID: 90871 

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Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 


Nearest Major Market: Modesto

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