Sr. Manager - Digital & Web Marketing

Job Req ID: 106554 

Job Type: Full-time 

Work Category: Hybrid Telecommute 

Application Close Date: 11/26/2025 

Sponsorship: Not Available 

Compensation: $ 147,300 - $ 220,900 

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We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

A Taste of What You'll Do

We’re seeking a Senior Manager, Web & Digital Marketing to lead strategy and execution for our brand websites, digital platforms, and CRM programs. You will shape data-driven, customer-first experiences that grow brand engagement and business outcomes by overseeing SEO, CRO, A/B testing, email/SMS, analytics, and content strategy. You’ll partner across paid media, MarTech, social, creative and external agencies to design seamless user journeys, optimize landing page and site performance, and prepare our content and technical foundation for AI-driven search and Generative Engine Optimization (GEO).

In this role you will build and mentor a high-performing team, codify best practices and playbooks, and drive capability development across the function. You’ll collect and activate first-party data to enable precise segmentation and automated, personalized CRM journeys, translate analytics into clear recommendations and forecasts for senior leaders, and identify opportunities to scale measurable improvements. You’ll balance creative collaboration with rigorous testing and optimization to lift engagement, conversion, and lifetime value.

Operational excellence, strong stakeholder influence, and compliance with industry regulations (including alcohol/beverage guidance) are essential. You will translate ambiguous needs into actionable plans, remove roadblocks, and communicate results clearly to cross-functional partners. We welcome leaders who bring curiosity about emerging tech, a bias for experimentation, and a commitment to inclusive collaboration.  If you’re excited to lead digital evolution at scale and drive measurable brand growth, we’d love to hear from you. Apply now.

What You'll Need

• Bachelor’s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master’s degree plus 6 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of digital and/or e-commerce experience reflecting increasing levels of responsibility.
• Supervisory or managerial experience.
• Strong knowledge of contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
• Proficient in MS Word and MS Excel at an intermediate level.
• Proficiency with digital platforms/tools, including but not limited to:
• Web content management systems (author/publish, content management, tagging)
• CRM/ESP Systems (Marketing Cloud, Klaviyo)
• Web analytic tools (Google Analytics, Google Search Console)
• Project management tools (AirTable, JIRA)
• Strong project management skills with the ability to effectively partner cross-functionally
• Strong analytical skills and demonstrated ability.
• Required to travel by air and automobile up to 25% of the time.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Bachelor’s degree plus 10 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master’s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of digital and/or e-commerce experience reflecting increasing levels of responsibility
• 4 years of specific experience in contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy)
• Deep understanding of paid media's role in cross-channel digital strategies ensuring a unified consumer journey
• Experience in developing end-to-end customer journeys and designing automated marketing programs leveraging CRM data
• Proven track record in driving a culture of continuous testing and innovation
• Expertise in managing website strategy to optimize for emerging AI and generative search changes, maintaining organic visibility and user experience
• Ability to drive growth and results
• Experience working with all levels and functions within the Company

To view the full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance. 
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

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