Associate Growth Media Innovation Manager
Location: New York City, NY, US, 10010 Dallas, TX, US, 75201
Date: Sep 22, 2026
Company: Gallo
Job Req ID: 107669
Job Type: Full-time
Work Category: Hybrid Telecommute, Hybrid Telecommute
Application Close Date: 10/30/2026
Sponsorship: Not Available
Compensation: $ 103,100 - $ 154,700
We are GALLO
We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
View our Corporate Values and Mission Statement here.
Location: Must be willing and able to be based in NYC, NY (Requires 3 days per week onsite) OR Dallas, TX (Requires 4 days per week onsite)
A Taste of What You’ll Do
As an Associate Growth Media Innovation Manager at GALLO, you will drive the future of performance media by developing innovative strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness. In this highly collaborative role, you will connect brand, media, analytics, commerce, and agency teams to uncover emerging opportunities across AI-driven discovery, paid search, paid social, retail media, and third-party marketplaces.
You will lead the hands-on development, activation, management, and optimization of performance media campaigns across Paid Search and 3rd Party Marketplace/Retail Media for an assigned portfolio of brands. Using campaign insights, consumer behavior, and business priorities, you will guide audience and keyword strategies, budget allocation, bidding, targeting, creative recommendations, testing, and ongoing performance improvements.
You will also help shape how consumers discover and choose brands across traditional and emerging platforms. Partnering with SEO, content, brand, commerce, integrated media, and agency teams, you will translate evolving discovery behaviors into actionable media strategies that connect short-term performance with long-term brand growth.
As a champion of experimentation, you will build innovation roadmaps, design structured testing frameworks, evaluate new technologies and platform capabilities, and turn learnings into scalable recommendations. Your thought leadership will advance the Media Center of Excellence, establish best practices, strengthen internal education, and foster a culture of continuous learning, ownership, and innovation.
What You’ll Need
- Bachelor’s degree plus 5 years of performance media experience to include paid search, social, retail media, or 3rd party marketplace planning and buying, reflecting increasing levels of responsibility; OR Master's degree plus 3 years of performance media experience to include paid search, social, retail media, or 3rd party marketplace planning and buying reflecting increasing levels of responsibility.
- Strong understanding of all aspects of digital marketing, e-comm, and analytics.
- Proficient with PPC/retail media tools and hands-on operational experience in ad platforms (e.g. Google Ads, Bing Ads, Facebook Ads Manager, Instacart, DoorDash, Pacvue, etc.)
- Strong Understanding on bidding strategies, targeting capabilities, audience segmentation, and campaign structure on multiple platforms
- Experience managing budgets and KPIs, across multiple channels, and adjusting spend to meet performance goals
- Proven experience in effectively managing retail media and paid search campaigns.
- Experience working with multi-disciplinary teams of media, marketers, and analytics.
- Strong analytical skills and the ability to interpret media data to drive business decisions.
- Proficiency in Excel (pivot tables, v-lookup, basic formulas).
- Strong presentation skills and executive presence to garner support from marketing teams/leadership and persuade them on media recommendations.
- Significant organizational skills to work effectively in a fast paced, high campaign volume environment demanding quick responses.
- Strong work ethic with capacity and ability to operate independently and collaboratively in teams with high attention to detail.
- Ability to prioritize and deliver multiple products or services concurrently under time constraints.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
How You’ll Stand Out
- Master's degree in Marketing, Business, Analytics, Communications plus 5 years of experience in performance marketing, media strategy, growth marketing, or digital commerce; OR Bachelor’s degree in Business Administration, Marketing Analytics, Communications plus 8 years of experience in performance marketing, media strategy, growth marketing, or digital commerce reflecting increasing levels of responsibility.
- Experience developing media, growth, or marketing strategies that extend beyond channel execution and influence broader business, brand, or commercial objectives.
- Demonstrated success designing and leading test-and-learn programs, innovation initiatives, or experimentation frameworks that informed future marketing investments and capabilities.
- Strong understanding of evolving consumer discovery behaviors, including search evolution, retail media, AI-driven experiences, and emerging digital ecosystems.
- Experience partnering across brand marketing, integrated media, commerce, analytics, and agency teams to develop unified marketing strategies and influence investment decisions.
- Familiarity with media measurement methodologies such as incrementality testing, attribution, marketing mix modeling (MMM), attention metrics, or other media effectiveness frameworks.
- Experience within CPG, beverage alcohol, retail, eCommerce, or other consumer-focused industries.
To view a full job description, please click here.
Our Benefits & Perks
We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
The Fine Print
- The Company does not sponsor for employment-based visas for this position now or in the future.
- We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
- This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
- It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.
Employee Polygraph Protection Act