Date: Nov 16, 2024
Company: E. & J. Gallo
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
Summary:
Develops the strategic vision of achieving full integration of insights into the go-to-market plans and initiatives for key brands, portfolio programs, and category growth. Leads the translation, communication, and activation of all types of insights (consumer, shopper, product) for their focus area of the marketing organization including brand, sales, commerce, and innovation. Leverages custom and syndicated, qualitative, and quantitative research initiatives to identify insights which shape business decisions. Champions consumer and shopper understanding across the enterprise by integrating insights from all internal and external data sources to provide strategic thought leadership for existing & new business.
Essential Functions:
- Responsible for developing compelling stories about the consumer, shopper, product and marketplace with clear business implications from a range of data sources which are used throughout the end-to-end marketing organization. Serves as a consumer-centric and solutions-oriented thought-leader, connector of ideas, and strategic partner to leadership throughout the end to end marketing organization.
- Develops relationships to be engrained within the organization to identify and address business issues and works cross-functionally to find solutions to those issues (reaching across Insights, the Office of the CMO, Business Units, and the Sales organizations, etc.).
- Interfaces with business and enterprise leadership to define and deliver the learning agenda. Identifies and defines the brand specific learning agenda for the coming year. Partners with Foundation Insights and Advanced Analytics to integrate brand specific learning agendas into corporate learning plans for the coming year.
- Works cross-functionally and within Knowledge Center of Excellence to inform and influence corporate learning agenda.
- Partners closely with internal stakeholders and external partners to ensure the consumer and shopper is first and forward in our strategy and activation.
- Acts as a leader in the integrated marketing planning process by partnering cross functionally to deliver meaningful brand experiences and activation at retail that connects shoppers to our brands, and builds the category.
- Develops and nurtures enterprise-wide consumer and shopper empathy. Develops and mentors insights, research, analytics, and sales and marketing colleagues to develop functional and practical consumer and marketplace insights expertise.
- Ensures that distinctive, compelling, relevant and actionable consumer, marketplace, and product insights are socialized to inform initiative development.
- Delivers insights, presentations and facilitates workshops for a range of audiences by transforming relevant trends, business results, competitive performance, and brand and category research into meaningful implications for the business.
- Responsible for translating business questions into research objectives, overseeing, executing, and delivering customer consumer and shopper research. Ensures measurement results are shared and incorporated into corporate learning.
- Represents the "voice of the consumer/shopper" in the initiative development process.
- Partners with Advanced Analytics and other cross functional teams to conduct effectiveness measurement, consumer learning post-mortems, and refresh learning agenda accordingly.
- Authors compelling insights-based stories and narratives which impact business decisions for internal and external influence.
- Acts as a leader within the Knowledge Center of Excellence, developing talent, cultivating a culture of curiosity and business impact, and contributing to continuous improvement.
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Minimum Qualifications:
- Master’s Degree plus 6 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR Bachelor’s Degree plus 8 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 12 years of marketing research and data analysis experience reflecting increasing levels of responsibility.
- Strong quantitative and qualitative skills with ability to drive complex, cross-functional projects with senior management and project members.
- Ability to tell a story using data from primary, secondary and third-party data sources.
- Experience conducting market research for a consumer-driven organization.
- Computer skills requirements include: MS Outlook, MS Word, MS Excel, MS Project and MS PowerPoint.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 50% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
Preferred Qualifications:
- Master’s Degree plus 10 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 12 years of marketing research and data analysis experience reflecting increasing levels of responsibility.
- Experience in the Alcohol Beverage industry.
- Experience integrating insights into business decisions in multiple industries.
- Demonstrated experience in developing stories out of consumer, products, shopper, and marketplace data.
- Background in creative development/ graphics design, agency side experience (planning, strategy, art direction, copy writing).
- Marketing, Sales, consumer/product understanding, or new product development experience.
- Experience with defining problems, research design, collecting data, establishing facts, and drawing valid conclusions. Experience with taking ideas from conception to market.
- Leadership/ active member role in development of brand architecture for new/existing brands.
- Experience moderating qualitative discussions.
- Knowledge of Product development, sensory sciences, and product testing.
- Skilled in the use of Statistical Analysis Software (SAS, SPSS) and R or Python.
- Skilled in applying mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
Gallo does not sponsor for employment-based visas for this position now or in the future.
Compensation
- Hiring Salary Range: $143,500 - $215,300/Year
- Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Perks & Benefits
- This position includes a competitive benefits package.
- Please click here to view our full list of benefits or click here to watch our video.
To view a full job description, please click here.
Job Requisition ID: 105244
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Recruiter: Adam Johnson
Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.