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Manager, Digital Analytics & Statistics

Location: Modesto, CA, US, 95354

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Date: Dec 29, 2018

Company: E. & J. Gallo

Why E. & J. Gallo Winery?

Recognized by Glassdoor as a "Best Place to Work" two years in a row, we couldn't be prouder of our employees. We are the largest family-owned winery in the world with over 100 brands. We are committed to driving innovation, sustainability, and fostering a culture of collaboration. We look forward to having you join the team! Your Talent & Gallo | A Perfect Pairing

Do you enjoy developing and implementing analytical strategies?  Are you looking for an opportunity to define and drive process changes?   Do you enjoy integrating and analyzing data from multiple sources in order to guide decision making across an organization?  Do you thrive in a fast-paced, team oriented, collaborative environment?   If you are, this may be the opportunity for you to make an impact in the world’s largest family winery.

As a Digital Manager, Analytics & Statistics at E. & J. Gallo Winery, you will be accountable for providing strategic leadership and advanced analytical support to our Digital Marketing and Brand Marketing teams. This includes collaborating with internal stakeholders, team members and external partners to shape and implement research and measurement strategies, including the development and implementation of research strategies, reporting tools and dashboards for our Marketing platforms. Your success will require the use of a wide range of analysis and reporting/data visualization techniques as well as concise communication, interpersonal skills, and project management experience.

What You Will Do

Research Strategy Development and Statistical Analysis:

  • Using insights to optimize digital campaign performance for large media engagements through real time optimization of dynamic campaigns, in addition to using brand lift and media metrics to drive brand KPIs.
  • Using experimental design strategies, you will design and execute research to evaluate key platforms and media programs
  • You will evaluate digital marketing platforms and campaigns by independently conducting and interpreting data using a variety of analytical methods such as segmentation, ANOVA, regression based modeling, mixed modeling, choice modeling, partial least squares, structural equation modeling, attribution modeling, etc. Based on the results of the research, you will make recommendations and provide strategic guidance to the brand and digital marketing teams.

Project Management:

  • You will manage timelines and project milestones with vendors/agencies, along with assisting with questionnaire development/evaluation.
  • Leading internal and client-facing project meetings and presentations will help you be seen as the resident digital analytics expert.

Data Management and Reporting:

  • You’ll monitor our digital data ecosystem – evaluate new applications, provide recommendations regarding changes to current data collection tools and sources.
  • You’ll partner with our internal IS Department to create processes for ongoing downloading of key data from external sources such as Google Analytics, Facebook Insights, etc., which will result in this data being stored in our internal data warehouse for ongoing analytical use and modeling.
  • You’ll lead the development and implementation of reporting processes and dashboard platforms.

What You Need

  • Ph.D. in a quantitative discipline which includes advanced data analysis (e.g. statistics, applied mathematics, quantitative psychology, predictive analytics, data science, computer science, etc.) plus 4 years of statistics or digital analytics experience reflecting increasing levels of responsibility –OR– Master of Science Degree in a quantitative discipline which includes advanced data analysis (e.g. statistics, applied mathematics, quantitative psychology, predictive analytics, data science, computer science, etc.) plus 6 years of statistics or digital analytics experience reflecting increasing levels of responsibility –OR– Bachelor of Science Degree in a quantitative discipline which includes advanced data analysis (e.g. statistics, applied mathematics, quantitative psychology, predictive analytics, data science, computer science, etc.) plus 8 years of statistics or digital analytics experience reflecting increasing levels of responsibility

What Will Set You Apart

  • Experience with statistical software such as SPSS, SAS, or R
  • Database modeling or programming experience with SQL, R or Python
  • Loves working with data and in a collaborative environment
  • Comfortable with ambiguity
  • Experience with Sawtooth, Latent Gold or The Unscrambler is a plus
  • Demonstrated experience defining and executing research strategies and programs
  • Experience with digital metrics
  • Experience with Google Analytics or Facebook Insights
  • Experience with digital campaign structure
  • Advanced skill in the use of MS Excel (i.e. macros, pivot tables, etc)
  • Strong oral and communication skills and ability to convey statistical concepts and results to non-technical audiences; strong listening skills and attention to detail
  • Strong data visualization skills
  • CPG or Alcohol Beverage Experience
  • Demonstrated Project Management Experience

Gallo does not sponsor for employment based visas for this position now or in the future

To view a full job description, please click here.

Job Posting ID: 58526 

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Equal Opportunity Employer

Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law.


Nearest Major Market: Modesto

Job Segment: Analytics, Social Media, Manager, Marketing Manager, Management, Marketing, Research

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