Date: Apr 5, 2024
Company: E. & J. Gallo
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
Come influence the future of the alcohol beverage industry!
As an Insights Manager, you will lead consumer & shopper research, including defining, designing, and executing testing in collaboration with internal and external partners and be responsible for translating data and information into actionable, impactful insights. You will have access to a range of sources and research methodologies, including quantitative and quantitative approaches as well as syndicated sources and custom research to bring the voice of the consumer into business decisions. This is a highly impactful role that partners with brand and sales stakeholders, product development, marketing communication teams, design partners and other cross functionals to provide a holistic and strategic understanding of consumer and shopper attitudes, behaviors, brand perceptions and opportunities.
What You Will Do
- Functions as the consumer & shopper expert; providing influence and guidance to senior management on strategy, projects and programs.
- Supports stakeholder teams by delivering actionable recommendations to drive growth through deep understanding of consumers and shoppers (including segmentations/targeting, how they use the product/service, how they shop for the category including channel missions and trip types, and interaction with adjacent categories and brands).
- Understands key business priorities and drivers, tests hypotheses, and delivers actionable insights, or proposes new areas for investigation.
- Identifies knowledge gaps and develops annual Insight & Research learning plan.
- Designs, manages, and executes appropriate consumer & shopper market research; ensuring accurate implementation, managing internal/external partners, interpreting data and providing cohesive solutions to complex business and marketing issues.
- Integrate primary consumer and shopper research with insights from other sources of information (e.g. wine style and product guidance, consumer affairs, sales and marketing analysis, syndicated research) to provide compelling and influential stories using data.
- Directs and coordinates activities of project personnel to ensure projects progresses on schedule and within prescribed budget.
- Synthesizes data from foundational research across the Winery to guide identification of new opportunities and inspire action among stakeholders.
- Some key areas you’ll be engaging in developing/validating are: packaging design and functionality, advertising campaign development, attitude and usage studies, marketing funnel and shopper behavior tracking.
- Makes recommendations, implements, institutionalizes, or creates new methods from other industries into the Gallo business.
What You Will Need
- Bachelor’s Degree plus 6 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 10 years of marketing research and data analysis experience reflecting increasing levels of responsibility.
- Computer skills requirements include: MS Outlook, MS Word, MS Excel, MS Project and MS PowerPoint.
- Experience conducting market research for a consumer-driven organization.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
What Will Set You Apart
- Master’s Degree plus 6 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing research and data analysis experience reflecting increasing levels of responsibility.
- Marketing, Sales, consumer/product understanding, or new product development experience.
- Experience with taking ideas from conception to market.
- Experience utilizing both qualitative and quantitative data sets.
- Experience designing, overseeing and analyzing custom and syndicated research from start to finish.
- Strong facilitation and presentation skills.
- Strong team building, leadership and mentoring skills.
- Experience with working well with a diverse group of personalities across multiple disciplines.
- Experience with taking responsibility for all aspects of projects that are broad in nature and require originality and ingenuity, with appreciable latitude for actions and decisions.
Gallo does not sponsor for employment based visas for this position now or in the future.
Compensation
- Hiring Pay Range: $115,900 - $173,900/Year
- Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Perks & Benefits
- This position includes a competitive benefits package.
- Please click here to view our full list of benefits or click here to watch our video.
To view a full job description, please click here.
Job Requisition ID: 104132
#LI-AJ1
MAR001
Recruiter: Adam Johnson
Posting End Date: 5/5/2024
Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.