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Director - Luxury Sales and Culture

Location: Modesto, CA, US, 95354

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Date: Jan 14, 2018

Company: E. & J. Gallo

Why E. & J. Gallo Winery?
Recently recognized by Glassdoor as one of the “Top 50 Best Places to Work,” we couldn’t be prouder of our employees. As a family-owned wine & spirits company with over 90 brands, the heart of our success story is our people. Our passions run deep and what unites us is an incredible culture of teamwork, innovation, and collaboration. Are you a passionate team player who is looking to grow your career? If so, apply today! Cheers! Your Talent & Gallo — A Perfect Pairing

Leverages with significant experience in both luxury branded and luxury lifestyle segments, along with an understanding and appreciation for a luxury culture to achieve a high level of sales. Engages consumers and key accounts for the purpose of achieving sales goals. Leverages experience/understanding of hospitality, hotel and/or luxury goods fundamentals, to provide overall development and leadership for Gallo’s luxury sales specialists, create strategy and provide cultural support to this emerging area for the Gallo Winery.


  • Maintain relationships and actively engage with professional organizations (e.g., wine clubs, tasting panels, community events) to advance visibility and credibility of Gallo’s luxury portfolio.
  • Develop and lead a strategic approach to engage luxury consumers in a dynamic consumer experiences, ranging from activation events, social media, e-commerce, digital marketing, mobile, on-premise and retail experiences.
  • Deliver strategies and tactics to elevate consumer and key account experiences that consistently delivering memorable moments and drive pull for luxury brands at Gallo.
  • Support recruiting of, mentor and develop the skills of Gallo’s Luxury Specialists.
  • Serve as the primary spokesperson with customers, consumers, internal partners and third-party contacts on all topics related to Gallo’s US Sales luxury activities, providing proactive, forward-thinking and strategic leadership.
  • Support field based specialists so they are well-prepared to deliver Gallo ultra-luxury portfolio programs and high end consumer activations.
  • Contribute to a strong culture by modeling excellent account service, cross- departmental communication and community engagement.
  • Leverage best practices in electronic media, social media and public relations to create a competitive advantage.
  • Accomplish and exceed goals while creating a sense of urgency and rally team(s) to achieve goals/objectives.
  • Own, maintain, and publish KPIs that report the performance of Luxury retail and OP sales.
  • Maintain luxury brand standards of performance and corporate brand programs through consumer activation resources.
  • Develop innovative programs that support Luxury Specialists in selling into accounts, in engaging with consumers and building a culture and reputation of Gallo in the ultra- premium with and spirits industry.
  • Ensure the importance of engaging with consumers is heard throughout the organization.
  • Provide regular and effective updates to the Sales Leadership Team on the performance of luxury resources and metrics.
  • Define innovative processes to implement/share best practices.
  • Drive the successful acceptance and utilization of sales tools and technology to achieve luxury sales.
  • Effectively navigate through organizational structure and people to accomplish goals.
  • Actively participate in cross-functional meetings and senior staff meetings at the corporate office; responsible for briefing colleagues on noteworthy issues in assigned areas of responsibility.
  • Engage accounts to ensure all e-Retail opportunities in marketplace are maximized.
  • Supports commercialization of digital marketing programs.
  • Work with fine wine on premise and retail accounts to sell luxury offerings and lead luxury events.
  • Accountable for building innovative culture and entrepreneurial mindset –Driving change and future focused.
  • Acts as a Gallo Ambassador, advocating for our brands, including hosting events, leveraging social media and other tools to promote for Gallo sales within his/her community.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations and ensure direct reports also understand and comply.
  • This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.


  • Ability to recruit, retain and mentor top-quality talent while creating an environment of accountability and trust at all levels.
  • Develops, coaches, and mentors subordinate staff.
  • Conducts performance evaluations, recommends salary adjustments; rewards employees or takes disciplinary action, as necessary; address complaints and resolves issues.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Gallo does not sponsor for employment based visas for this position now or in the future.


  • Bachelors Degree in Hospitality Management, Marketing, or Business Administration, OR, culinary degree.
  • 8 years of hospitality or luxury Retail/On Premise sales and management experience with  luxury-level products or services.
  • Advanced knowledge and skill within the hospitality and/or luxury goods environment.
  • CSW, Certified Sommelier or WSET Advanced Certifications.
  • Demonstrated ability to influence all levels of the organization with their presence and business acumen.
  • Dynamic team player who can think creatively, manage innovation, and effectively challenge existing practices.
  • Ability to and willingness to roll up his/her sleeves as an individual contributor while providing strong leadership to the organization.
  • Superior verbal, written communication, negotiation and presentation skills
  • Demonstrated ability to skillfully shift between strategy and tactics and provide strong leadership to the organization.
  • Strong organizational and project management skills.
  • Strong, relevant and current knowledge of electronic media, public relations, sales, marketing, and positioning of wine and spirits.
  • Demonstrated ability to keep luxury brands alive.
  • Required to be 21 years of age or older.
  • Required to travel by air and automobile up to 50% of the time during the course of business.
  • Required to see, taste, and smell wine and perform wine tastings as part of job functions.


  • Master’s Degree in Hospitality Management, Marketing, or Business Administration, OR, culinary degree.
  • 10 years of High-End luxury hospitality or luxury Retail/OP sales and management experience with luxury-level products or services.
  • Well established business relationships within the hospitality and/or luxury goods environment.
  • Attainment of multiple certifications (CSW, Certified Sommelier or WSET Advanced Certifications.)


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle or feel and talk or hear.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.


Equal Opportunity Employer

Nearest Major Market: Modesto

Job Segment: Publishing Sales, Sales Management, Manager, Law, Sales, Management, Legal

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