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Brand Manager, Spirits

Location: Modesto, CA, US, 95354

Date: Jan 11, 2021

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

This role will report to Brandon Lieb.

 

The consumer experience is at the heart of the Gallo Marketing Organization’s purpose. We exist to serve life’s most joyful and memorable moments and the marketing organization is continuously innovating to reach consumers in new, meaningful ways. 

 

Gallo Spirits currently offers New Amsterdam Vodka and Gin, High Noon Sun Sips Hard Seltzer, Familia Camarena Tequila, RumHaven, Lo-Fi Aperitifs, E&J Brandy, Argonaut Brandy, Germain-Robin Brandy, Diplomático Rum, the Gruppo Montenegro portfolio including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy as well as imported Scotch whiskies from Whyte & Mackay, including The Dalmore, Jura and John Barr.

 

As a Brand Manager in our Spirits team, you truly own your business. You'll be responsible for driving brand strategies for a portfolio of brands, leading your team, and maintaining agency relationships. You'll leverage your creative skill-set to come up with new, inventive ways to meet brand objectives.

 

What You Will Do

  • Oversees the development and maintenance of brand strategies for portfolio; manages the execution of established growth and profit objectives.
  • Leverages relevant consumer and customer trends and insights to lead portfolio against annual business objectives.
  • Acts as the Product Owner through the agile marketing process.
  • Follows the annual calendar, owns the process and timeline for the Integrated Marketing Planning Process (IMP) from business review through activation and optimization to ensure the brand meets the organizational objectives.
  • Develops Integrated Marketing Planning Process (IMP) brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
  • Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan, and the development, creation, deployment and optimization of the campaign assets.
  • Leads detailed analysis across brands identifying relevant consumer and customer trends and insights; seeks-out innovative ways to continuously build brands to obtain or maintain category leadership. 
  • Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
  • Owns the A&P budget for portfolio including commerce and portions of the overhead allocation.
  • Works on interdepartmental planning teams, working cross-functionally to improve processes within the organization.
  • Owns the development of the Brand Strategic Positioning (BSP), identifies optimal consumer design target and consumption target, Brand Universe and/or brand positioning.
  • Identifies optimal consumer target and brand positioning, considering and affecting the overall category.
  • Through Agile, collaborates with other key functional areas and manages outside advertising agencies to accomplish objectives on schedule and within budget.
  • Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the winemaking team.
  • Develops, coaches, and mentors direct report(s)

 

What You Will Need

  •  Master’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; -OR- Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; -OR- Bachelor’s degree plus 5 years of Gallo experience reflecting increasing levels of responsibility.
  • 1 year supervisory experience.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.

 

What Will Set You Apart

  • Spirits marketing experience
  • Brand management experience
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

 

Gallo does not sponsor for employment based visas for this position now or in the future.

 

To view a full job description, please click here.

 

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Equal Opportunity Employer

Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law.


Nearest Major Market: Modesto

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