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Brand Content Writer

Location: Modesto, CA, US, 95354

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Date: Dec 28, 2018

Company: E. & J. Gallo

Why E. & J. Gallo Winery?

Recognized by Glassdoor as a "Best Place to Work" two years in a row, we couldn't be prouder of our employees. We are the largest family-owned winery in the world with over 100 brands. We are committed to driving innovation, sustainability, and fostering a culture of collaboration. We look forward to having you join the team! Your Talent & Gallo | A Perfect Pairing

If you enjoy working with multi-disciplinary teams, telling a good story and starting a conversation, we want to hear from you. As a Brand Content Writer, you’ll help craft the voice of our wine and spirit products. You’ll bring each brand to life in creative and interesting ways across a variety of outlets—social media, websites, print ads, videos, email campaigns and more. You’ll be part of the Brand Public Relations team, focusing on the development of key communications and content for our portfolio of wine and spirits. 

 

What You Will Do

Brand PR Content Development:

  • Writing creative and captivating content that is consistent in style, quality, and tone of voice
  • Collaborating with key cross functional partners will give you the edge in developing content and editorial strategies that maximize the reach and impact of content
  • By developing compelling content, you’ll help support marketing strategies across a diverse portfolio of wine and spirits
  • Your content will act as the voice of the brand(s) in a wide variety of mediums, such as websites, microsites, social media (i.e. Facebook, Instagram, etc.), videos and media outreach
  • Research and measure the effectiveness of marketing communication programs to ensure your content resonates with our audiences

Team Organization:

  • Come be a part of a dynamic team of content professionals and creators
  • Every day, you get to collaborate with cross-functional partners, such as Brand Management, Creative Services, and Direct to Consumer, and work effectively in the development and execution of content

 

What You Need

 

  • Bachelor’s degree plus 2 years of copywriting, communications, public relations, event management, brand marketing, or wine sales management experience reflecting increasing levels of responsibility
  • Required to submit writing samples of your own work upon request.
  • Experience writing brand copy, including press kits, speeches, articles, digital and social content, using original or innovative techniques or style.
  • Experience responding effectively to the most sensitive inquiries or complaints from the media, clients, regulatory agencies, or members of the business community.
  • Experience making effective and persuasive speeches and presentations to key cross-functional partners.
  • Skilled in the use of social media platforms (blogs, Facebook, Twitter, etc.).
  • High school diploma or State-issued equivalency certificate

 

What Will Set You Apart

  • Bachelor’s degree in Communications, or Public Relations, or English plus 4 years of copywriting, communications, or public relations reflecting increasing levels of responsibility.
  • Knowledge of wine industry.
  • Experience copywriting for consumer-based companies
  • Experience working with all levels and functions within the company.
  • Exceptional verbal, written, organizational and interpersonal skills.
  • Experience with effectively influencing across multiple organizational boundaries and position levels.
  • Skilled in understanding the interface between communications strategies and brand marketing strategies.
  • Skilled in understanding promotional events and their strategic interface with marketing strategies.
  • Strong sense of urgency and creativity.
  • Detail-orientation and accuracy

Gallo does not sponsor for employment based visas for this position now or in the future.

To view a full job description, please click here.

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Equal Opportunity Employer


Nearest Major Market: Modesto

Job Segment: Branding, Brand Manager, Social Media, Law, Marketing, Legal, Research

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