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Barefoot Brand Manager, Multicultural Marketing

Location: Modesto, CA, US, 95354

Date: May 15, 2021

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Why Barefoot

Barefoot is the most awarded wine brand in the world for its innovative approach to winemaking and diverse collection of delicious, refreshing wines that are constantly making new friends around the globe. It is Barefoot's mission is to introduce new friends to wines that are fun, flavorful, and approachable. Barefoot celebrates everyone exactly as they are. After all, life would be pretty boring if we were all the same. So, whether we’re spreading the love or just dancing it out, our mission is to create a world where everyone belongs.

 

As the Brand Manager for Diversity and Inclusion, you will oversee marketing activities for three key cultural consumer targets (Latino, Black and LGBTQ+) for the Barefoot brand. As a leader, you will mentor and coach team members in establishing and executing marketing strategies consistent with established P&L objectives and brand role. As a business owner, you will partner with external agencies to ensure alignment with the brand universe and positioning. This is a great opportunity to leverage your multicultural marketing experience and creative skill-set to come up with new, innovative ways to meet brand objectives.

 

What You Will Do

  • Oversees the development and maintenance of brand strategies for the consumer targets for the Barefoot brand; manages the execution of established growth and profit objectives.
  • Leverages relevant consumer and customer trends and insights to establish growth goals and lead marketing activities for the consumer targets to achieve annual business objectives.
  • Acts as the Product Owner through the agile marketing process.
  • Follows the annual calendar, owns the process and timeline for the Integrated Marketing Planning Process (IMP) from business review through activation and optimization to ensure the brand meets the organizational objectives.
  • Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
  • Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
  • Leads detailed analysis across the three key cultural consumer targets identifying relevant consumer and customer trends and insights; seeks-out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
  • Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
  • Owns the A&P budget for three key cultural consumer targets including commerce and portions of the overhead allocation.
  • Works on interdepartmental planning teams, working cross-functionally to improve processes within the organization.
  • Identifies optimal consumer design target and consumption target, and appropriate sub-Brand Universe and/or brand positioning to effectively target the target audience.
  • Through Agile, collaborates with other key functional areas and manages outside advertising agencies to accomplish objectives on schedule and within budget.
  • Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the winemaking team as they relate to the three key cultural consumer targets

 

What You Will Need

  • Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; -OR- Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; -OR- Bachelor’s degree plus 5 years of Gallo experience reflecting increasing levels of responsibility.
  • Experience in Diversity & Inclusion/Multicultural Marketing communications and/or strategy work.
  • Strong understanding of cultural differences and sensitivities.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

 

What Will Set You Apart

  • Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Bilingual speaking, reading, and writing proficiency in Spanish/English.
  • 2 years of experience in Diversity & Inclusion/Multicultural Marketing communications and/or strategy work.
  • Multiple Gallo marketing rotations.
  • Prior supervisory/managerial experience.
  • Experiential marketing campaign development and execution experience.
  • Experience training and developing junior level brand marketers in executing brand and
  • organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.

Gallo does not sponsor for employment based visas for this position now or in the future.

To view a full job description, please click here.

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BRA001

Requisition ID: 75067

Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 


Nearest Major Market: Modesto

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