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Web Merchandising Specialist

Location: Modesto, CA, US

Date: Aug 31, 2021

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

The Web Merchandising Specialist is responsible for executing and deploying site merchandising, promotions, and experiences that will help our brands meet e-commerce goals. Identifies ways to optimize the online merchandising and on-site promotion programs for various Gallo brand websites. Partners with web content and CRM teams to make sure programs come to life consistent across our other platforms.

What You Will Do:

• Develops and executes eCommerce merchandising goals and strategies to achieve e-comm and KPI goals.

• Performs daily/weekly site testing within SFCC to ensure functioning and optimal UX, end-to-end testing, product data integrity, and site campaigns and promotions.

• Partners with Web Content and Web Optimization teams to execute against web campaigns and promotions based on brand briefs.

• Creates new landing page experiences to optimize paid media traffic and anchor campaigns.

• Creates and tests merchandising, promotion, and campaign efforts within SFCC.

• Identifies opportunities to improve website and platform experiences with e-comm ops and business teams. Collaborates with IT to ensure that required developer needs are met and can be implemented.

• Maintains working knowledge of technical systems to translate and facilitate requests between user experience, design and developers.

• Maintains basic understanding of SEO tagging and architecture.

What You Will Need:

• Bachelor’s degree plus 2 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 1 year of Gallo marketing or IT experience: OR High school diploma or State-issued equivalency certificate plus 6 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility

• Experience with content management systems such as Site Core or Salsify.

• Basic understanding of HTML and CSS.

• Basic understanding of SEO tagging and architecture.

• Understanding of SCRUM and/or agile methodologies.

What Will Set You Apart:

• Bachelor’s degree plus 4 years of web marketing and e-commerce growth experience reflecting increasing levels of responsibility.

• Experience within Salesforce systems (Commerce Cloud and/or Marketing Cloud).

• B2C e-commerce experience.

• Experience in website CRO.

• Project management experience.

• Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner).

​Gallo does not sponsor for employment based visas for this position now or in the future.

To view a full job description, please click here.

Requisition ID: 82991   



Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 


We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.


Nearest Major Market: Modesto

Job Segment: Interactive Marketing, Online Marketing, SEO, Research, Marketing