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Sr. Manager, Brand Marketing

Location: Modesto, CA, US

Date: Aug 24, 2021

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

The Sr. Manager, Band Marketing oversees marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring and coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role. Leads Agile marketing and IMP processes for assigned brand(s). Participates in the development and execution of OGSM brand level strategies.

What You Will Do:

  • Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
  • Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives; seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
    • Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
    • Offers perspective and input relating the future strategy and growth plans for all brands residing in the business unit.
  • Acts as the Outcome Owner through the agile marketing process.
  • Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
    • Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
    • Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and/or brand positioning.
  • Participates in the execution of strategies in support of the OGSM’s.
  • Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
  • Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
  • Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
  • Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
    • Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
    • Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
  • Represents the business unit as the marketing lead in cross functional and leadership forums and meetings.
  • Contributes significantly to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.

What You Will Need:

  • Master’s degree plus 8 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
  • 3 years of supervisory or managerial experience.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Required to spend 25% of the time traveling in-market in order to conduct job duties.

What Will Set You Apart:

  • Master of Business Administration degree plus 10 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Multiple Gallo marketing rotations.
  • Brand marketing experience.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.

Gallo does not sponsor for employment based visas for this position now or in the future.

To view a full job description, please click here.

Requisition ID -  82863  

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Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 


Nearest Major Market: Modesto

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