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Senior CRM Specialist- E-Commerce

Location: Modesto, CA, US

Date: Nov 26, 2021

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

The Senior CRM Specialist- E-Commerce serves as a key partner to scale the enterprise framework and any roadmap initiatives involving addressable audience growth and reporting to drive profitable growth for our eCommerce business unit. Partners cross-functionally with teams such as brand marketing, creative, IT, analytics, web optimization, content, consumer engagement, social and eCommerce planning to bring to life integrated marketing campaigns and strategies across all our owned and operated platforms.

What You Will Do:

• Establishes and grows consumer relationships and lifetime value across all channels. Finds new ways to grow consumer base and build consumer loyalty.

• Develops and maintains quarterly/annual email marketing calendars, trigger/consumer journey.

roadmap, department forecasts and ensures alignment with cross-functional stakeholders.

• Utilizes data and analytics to monitor relationships with existing customers through CRM program.

• Identifies opportunities and works with manager to optimize email campaigns and tactics, as well as any website and platform experiences with the eCommerce ops and business teams.

• Develops, manages, and enhances consumer email by managing creative, subject lines, and testing as well as adding additional programs. Owns A/B email test and learn agendas and post-campaign reporting.

• Serves as a vigilant guardian of consumer experience ensuring positive impact of all CRM tactics.

• Performs ad hoc tasks revolving around various initiatives such as reporting, addressable audience

growth, promotional marketing, etc.

• Helps to maintain knowledge of best practices, tools and CRM industry trends.

• Maintains compliance with all applicable laws and regulations regarding e-commerce and data standards.

• Conducts competitive analysis and provides recommendations based on learnings.

• Develops and executes email/SMS strategy, learning agenda and calendar.

• Participates in creating data and measurement tools.  Manages reoccurring tests and track new tactics to improve KPI’s.

• Constantly tests new tactics to improve KPI’s. Monitors and reports on success measurement.

• Partners with agency or internal resources to recommend and request content for email/SMS.

• Determines ways to leverage first party and other data sources to create personalized and highly

relevant real time experiences for each consumer across channels.

• Maintains satisfactory attendance, to include timeliness.

What You Will Need:

• Bachelor’s degree plus 4 years of email or digital/e-commerce marketing experience reflecting

increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 8 years of email or digital/e-commerce marketing experience reflecting increasing levels of

responsibility.

• Experience in various types of campaigns such as promotional marketing and/or automated email

marketing programs (triggers, journeys, drip campaigns).

• Experience with creative strategy and messaging communications planning.

• Basic understanding of responsive email coding using HTML and CSS and comfortable working with tracking parameters.

• Experience creating, deploying and maintaining campaigns in CRM management

platforms/marketing automation tools such as Salesforce Marketing Cloud.

• Must have previous experience in e-commerce, digital and/or B2C marketing at a brand or agency.

What Will Set You Apart:

• Bachelor’s degree plus 6 years of email or digital/e-commerce marketing experience reflecting

increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 10 years of email or digital/e-commerce marketing experience reflecting increasing levels of

responsibility.

• Experience with deployment and execution of SMS and push notification campaigns.

• Familiarity with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and CAN-SPAN regulations.

• Knowledge of Google Analytics, creating complex segmentation for multiple audiences and

developing and executing A/B tests

• Knowledge of SQL and/or AMPscript.

This position will be required to be on-site 60% of the time with an option to work remote (location flexible to the Bay area) a couple of days a week. 

Gallo does not sponsor for employment based visas for this position now or in the future.

 

To view a full job description, please click here.

Requisition ID: 84941 

#LI-VM1

DIG001

Vicki Ruiz Marrano

 

 

Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 


Nearest Major Market: Modesto

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