Sr. Associate Brand Manager - Mark West and Estancia

Location: Modesto, CA, US Atlanta, GA, US Chicago, IL, US New York City, NY, US Miami, FL, US Dallas, TX, US Los Angeles, CA, US Nashville, TN, US

Date: Aug 5, 2022

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As a Sr. Associate Brand Manager for Gallo’s Commercial wine team, you will manage a portfolio of brands that are leaders in the Premium wine category, including Mark West (the #1 Pinot Noir Brand Under $15) and Estancia (a top California brand leader). You will participate in brand strategy and positioning work, consumer research, innovation, campaign development, as well as media and PR strategy. You will be responsible for the full P&L for your portfolio and have general management responsibility over the brands. Ideal candidate would have CPG and/or alcohol beverage marketing experience, as well as experience building brand equity, creative campaign experience, and general management experience.

 

WHAT YOU WILL DO

Brand Strategy

  • Manage brand-building initiatives across 3 brands
  • Deliver annual brand plans and business reviews to Marketing Leadership Team members.
  • Maintain multiple brand platform ownership, including Paid & Earned Media
  • Participate in identifying optimal account target based on a brand’s consumer target and positioning.
  • Build innovation strategy and pipeline across portfolio
  • Lead packaging projects from creative brief to production, collaborating with creative team
  • Develop and implement on-premise programs to drive consumer trial and build business

 Leadership

  • Lead cross functional teams, to drive portions of a project/plan
  • Initiate project analyses and uses of a variety of data sources to analyze relevant business situations and uncover business drivers and growth opportunities.

 Research / Analytics

  • Maintain complete awareness of brand variables and is fully prepared to communicate status to management in ad-hoc meetings.
  • Use a variety of data sources to analyze relevant business situations and proactively recognize, evaluate, and address key business issues, drivers, and growth opportunities.
  • Observe and analyze new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Track and update A&P budget for assigned brand.

 

 WHAT YOU WILL NEED

  • Master’s degree plus 4 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.

 

 WHAT WILL SET YOU APART

  • Master of Business Administration degree plus 7 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Multiple Gallo marketing rotations.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

 

Gallo does not sponsor for employment-based visas for this position now or in the future

 

To view a full job description, please click here.

Job Requisition ID: 96368 

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Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 


Nearest Major Market: Modesto

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