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Sr. Associate Brand Manager - Franciscan

Location: Modesto, CA, US Atlanta, GA, US Chicago, IL, US Los Angeles, CA, US Miami, FL, US San Francisco, CA, US Dallas, TX, US Nashville, TN, US New York City, NY, US

Date: Mar 15, 2023

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.



As a Senior Associate Brand Manager for Gallo’s Commercial wine team, you will manage Franciscan, a pioneer in California winemaking, with a consistently ranked top 10 Ultra Premium Cabernet Sauvignon.  This brand is a key priority of the business unit and is poised for tremendous growth, sales engagement and visibility.  Beyond this brand, you will also be a key contributor to Gallo’s Super/Ultra premium strategy across brands. You will participate in brand strategy and positioning work, consumer research, innovation, campaign development and sampling efforts.  You will be responsible for the full P&L for the brand and have general management responsibility. You will interface with Sales and third party distributors regularly, as well as a full cross functional team. Ideal candidate would have CPG and/or alcohol beverage marketing experience, as well as experience building brand equity, turning around brands, working with sales networks, creative campaign experience, and general management experience.


This position can be done in Modesto or remotely in the following cities: Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.  Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.




  • Contributes to develop brand level strategies/platforms and manages the execution of the strategies/platforms.
  • Oversees the Business Review for assigned brand(s).
  • Manages multiple brand-building initiatives for assigned brand(s).
  • Delivers annual brand plans to marketers and Marketing Leadership Team members.
  • Leads cross functional teams to drive portions of a project/plan.
  • Partners with Insights Translator and Commerce Marketing to identify insights from relevant business situations to uncover and activate against business drivers and growth opportunities.
  • Manages relationships with outside agencies.
  • Maintains complete awareness of brand variables and is fully prepared to communicate status to management in ad-hoc meetings.
  • Participates in identifying optimal account target based on a brand’s consumer target and positioning.
  • In partnership with Commerce Marketing and Insights, identifies relevant business opportunities and proactively recognizes, evaluates, and addresses key business issues, drivers and growth opportunities.
  • Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Collaborates with other key functional areas and manages outside agencies to accomplish objectives on schedule and within budget.
  • Identifies business-building initiatives in an omni-channel environment.
  • Acts as the Product Owner during agile marketing meetings if determined by the brand manager.
  • Collaborates with the Brand Manager, Commerce, Marcomm and the Activation teams, and writes activation briefs.
  • Manages A&P budget for assigned brand(s).
  • Regularly attends demand and project update meetings.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.  If accountable for the work of others, responsible for ensuring their understanding and compliance.




  • Master’s degree plus 4 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.




  • Master of Business Administration degree plus 7 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Multiple Gallo marketing rotations.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.


Gallo does not sponsor for employment-based visas for this position now or in the future.



To see the full job description please click here




  • Hiring Salary Range: $100,200 - $150,400
  • Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

  • This position includes a competitive benefits package.
  • Please click here to view our full list of benefits or click here to watch our video.


Requisition ID #: 101925 



Recruiter: Adam Johnson


Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 


We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.


Nearest Major Market: Modesto

Job Segment: Senior Brand Manager, Brand Manager, Branding, Marketing Manager, MBA, Marketing, Management