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Sr. Associate Brand Manager - Barefoot

Location: Modesto, CA, US Nashville, TN, US Atlanta, GA, US Miami, FL, US Los Angeles, CA, US Chicago, IL, US Dallas, TX, US

Date: Jun 22, 2022

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Barefoot is honored to be the largest and most awarded wine brand in the world, due to its innovative approach to marketing and winemaking, and the diverse collection of delicious, refreshing wines that are constantly making new friends around the globe.


As a Sr. Associate Brand Manager on Barefoot, you will manage multiple brand-building initiatives that will lead to the implementation of strategic marketing objectives across the total Barefoot portfolio, which encompasses still wines, bubblies and wine spritzers sold worldwide, bearing the fun and iconic footprint label. You will focus on consumer marketing and develop growth-driving platforms aligned to our brand objectives. As a key member of a broader cross-functional team, you will have responsibility to develop marketing plans consistent with the brand and company’s growth and profit objectives, drive progress on brand initiatives and deliver the brand’s annual business review and brand plan.


Remote candidates will be required to spend 25% of time traveling in-market and non-headquarter based employees required to spend 50% of time traveling in-market & to company headquarters in order to conduct job duties.



  • Contributes to develop OGSM brand level strategies/platforms and manages the execution of the strategies/platforms.
  • Oversees the Business Review for assigned brand(s).
  • Manages multiple brand-building initiatives for assigned brand(s).
  • Delivers annual brand plans to marketers and Marketing Leadership Team members.
  • Maintains brand platform ownership.
  • Leads cross functional teams to drive portions of a project/plan.
  • Partners with Insights Translator and Commerce Marketing to identify insights from relevant business situations to uncover and activate against business drivers and growth opportunities.
  • Maintains complete awareness of brand variables and is fully prepared to communicate status to management in ad-hoc meetings.
  • Participates in identifying optimal account target based on a brand’s consumer target and positioning.
  • In partnership with Commerce Marketing and Insights Translator, identifies relevant business opportunities and proactively recognizes, evaluates, and addresses key business issues, drivers and growth opportunities.
  • Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Collaborates with other key functional areas and manages outside agencies to accomplish objectives on schedule and within budget.
  • Identifies business-building initiatives in an omni-channel environment.
  • Acts as the Product Owner during agile marketing meetings if determined by the brand manager.
  • Collaborates with the Brand Manager, Commerce, Marcomm and the Activation teams, and writes activation briefs.
  • Manages A&P budget for assigned brand(s).
  • Regularly attends demand and project update meetings.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.  If accountable for the work of others, responsible for ensuring their understanding and compliance.



  • Master’s degree plus 4 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.



  • Master of Business Administration degree plus 7 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Multiple Gallo marketing rotations.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.


Gallo does not sponsor for employment-based visas for this position now or in the future.

To view a full job description, please click here.

Job Requisition ID: 93230 




Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 


We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

Nearest Major Market: Modesto

Job Segment: Senior Brand Manager, Product Development, Brand Manager, Branding, Marketing Manager, Marketing, Research