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Marketing Systems & Operations Analyst

Location: Modesto, CA, US

Date: Nov 13, 2021

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Are you systems oriented? If so, E.&J. Gallo Winery is seeking a Marketing Systems & Operations Analyst.  You will be responsible for managing and executing the process of generating and activating scannable QR codes and ensuring QR codes meet internal standards. You will also partner with cross-functional teams in Sales, Marketing, E-Commerce and IT to develop and maintain a systemized approach for QR code intake, creation, delivery, and maintenance. 

What You Will Do: 

QR Code Management

  • Maintains ownership of QR code creation for of all consumer activation channels (E-Commerce, Tasting Rooms, Retail, On-premise, Social Media, etc.).
  • Manages routine short-term QR code tasks to include converting pdfs to QR codes, creating QR codes for menu placement, etc
  • Participates in planning sessions with cross-functional teams to identify new QR code activation opportunities.
  • Prepares project plans and implementation schedules. Facilitates meetings and communicates project status to management and cross functional partners.
  • Determines if QR code requests meet Marketing’s QR Code principles and standards before initiating QR code requests.
  • Advises partners of QR code industries’ best practices and principles i.e. NFC, AR, VR, Serialized QR codes, international, etc.


  • Pulls routine reports. Gathers data and partners with Digital Analytics to develop QR Codes with tracking and reporting capabilities to support KPI dashboards and performance reports.
  • Collaborates and shadows cross-functional departments to learn Gallo’s current QR code principles, processes, and procedures
  • Helps navigate change management to ensure adoption and systemization of centralizing the QR code process across the winery
  • Collaborates with cross-functional partners and business leaders to elicit, create, test, and deliver QR code requests in a timely manner. Facilitates QR Code project buy-in

What You Need: 

  • Bachelor’s degree plus 2 years of marketing analytics, marketing systems, or IT experience reflecting increasing levels of responsibility
  • Project management experience
  • Proficient Microsoft Office (PowerPoint, Word, Excel, etc.)

What Will Set You Apart: 

  • Bachelor’s degree plus 4 years of marketing analytics, marketing systems or IT experience reflecting increasing levels of responsibility.
  • Experience creating and managing QR codes related to consumer promotions.

Gallo does not sponsor for employment based visas for this position now or in the future. 

To view a full job description, please click here.

Requisition ID: 85242 




Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 


We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.


Nearest Major Market: Modesto

Job Segment: Change Management, Marketing, Management