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Marketing Planning Manager

Location: Modesto, CA, US

Date: Jan 15, 2022

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

You will lead and manage business relationships with external digital advertising agencies, media outlets, and promotional partners ensuring specific brand equities are communicated effectively and efficiently to consumers. Work with the Brand Marketing Team to develop and deliver strategic and tactical media programs (digital, social, radio, TV, etc.) that align with consumer targets and brand plans. Work with new firms and internal marketing teams to drive new media, best practices, and KPIs. Work across brands of all sizes and complexities across an entire BU. Demonstrate understanding of all SME functions. Expected to provide collaborative recommendation to SME teams operating against BU. 

 

What You Will Do:

General:

  • Oversees communications strategy and planning across an entire business unit.
  • Translates individual brands marketing objectives into campaign strategies and helps brands make investment decisions. 
  • Demonstrates strong understanding and sensitivity to the consumer journey and best opportunities to influence it.
  • Maintains working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research.
  • Owns the development of communication plans, from inception through launch.
  • Provides on-going support throughout an annual communication plan cycle for the briefing, development and execution of creative and media 
  • Develops test and learn opportunities to input into enterprise wide learning and innovation programs.
  • Partners with Marketing Activation teams and external partners to drive excellence in execution and identify optimization opportunities.
  • Partners with the connected commerce team ensure that communications plans drive towards transaction and that shopper programs can be developed from core idea.
  • Partners with Insights & Analytics teams to help evaluate effectiveness of overall communications plans to input into Brand Business Reviews. Advises BU-dedicated direct reports across all brand communication initiatives.

 

Media & Channel Strategy:

  • Develops digital and media marketing strategy recommendations and presents them to the Brand Marketing teams.
  • Continuously develops an understanding of digital and media technologies with an eye towards applying best practices to a Brand’s daily business.
  • Maintains and develops an understanding of technology and its role in both in-store and out-ofstore marketing.
  • Ensures the Brand teams are using best practices for consumer acquisition.
  • Engages in full-cycle management of communication plans. Leads development of long-term brand and portfolio communication marketing strategies and content development.
  • Participates in the development of long-term brand and portfolio communication marketing strategies and content development.

 

 Performance and Effectiveness

  • Analyzes data trends and agencies' client performance; develops strategic business plans to support marketing initiatives.
  • Participates in department and interdepartmental planning and works cross-functionally to improve processes within the organization.
  • Leverages analytics tools to interpret digital marketing metrics and develops recommendations to optimize ROIC.
  • Works with brand teams to develop goals, KPIs, and reports for digital campaigns. Advises on communication principles across full business unit to ensure consistency across brands.

 

 Resource Management

  • Collaborates and consults with agencies and media outlets with the goal of expanding relationships and optimizing the investment of Digital Marketing and Brand Media plans.
  • Maintains a strategic partnership with Gallo brand teams, other Gallo cross-functional teams and external agencies/media outlets to execute brand strategies for the Brand Teams.
  • Interfaces, recruits and builds relationships with partner agencies and key media outlets to optimize spend and build best practices.
  • Maintains satisfactory attendance, to include timeliness.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

 

What You Will Need:

  • Master’s degree plus 5 years of marketing communications strategy and planning, digital marketing, media planning, public relations agency, brand/corporate communications, marketing account management, or commerce marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing communications strategy and planning, digital marketing, public relations agency, brand/corporate communications, marketing account management, or commerce marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo marketing experience to include experience in digital marketing, media planning and/or brand/corporate communications.
  • Experience managing relationships with the media or marketing agencies.
  • Demonstrated project management experience.
  • Experience delivering business presentations to organizational leaders.
  • Experience managing and negotiating contracts with external vendors.
  • Required to travel both domestically in order to conduct job duties.
  • Skilled in the use of MS word, MS PowerPoint, and MS Excel at an intermediate level.


Gallo does not sponsor for employment based visas for this position now or in the future.

This position will be required to be on site 60% of the time, with an option to work remote (location flexible to Bay area) a couple of days a week.
To view a full job description, please click here.

Requisition ID:86281 

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Recruiter: Adam Johnson

Vicki Ruiz Marrano

Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 


Nearest Major Market: Modesto

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