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Manager - Brand Marketing - Spirits

Location: Modesto, CA, US Nashville, TN, US Miami, FL, US Atlanta, GA, US Dallas, TX, US Chicago, IL, US Los Angeles, CA, US

Date: Jun 24, 2022

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Seeking a passionate and team-oriented brand marketer and people leader who has experience and desire to drive growth for New Amsterdam Vodka and Stratusphere Gin through both a consumer and customer lens. This role will oversee the marketing strategy and manage a +$25MM A&P budget while maximizing the brand’s national partnerships to drive share growth in the competitive vodka and gin categories.  This individual will act as the outcome owner and lead the broader agile team through prioritization while aligning key stakeholders to short- and long-term brand objectives.

 

What You Will Do:

  • Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
  • Building brands through leveraging a variety of channels (Direct to Consumer, On Premise, Retail)
  • Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives; seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
    • Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
    • Offers perspective and input relating the future strategy and growth plans for all brands residing in the business unit.
  • Acts as the Outcome Owner through the agile marketing process.
  • Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
    • Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and/or brand positioning.
  • Participates in the execution of strategies in support of the OGSM’s.
  • Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
  • Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment, and optimization of the campaign assets.
  • Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
  • Represents the business unit as the marketing lead in cross functional and leadership forums and meetings.
  • Contributes significantly to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.

 

 

What You Will Need:

  • Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo Page 3 of 4 experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Required to spend 25% of time traveling in-market in order to conduct job duties. 

 

What Will Set You Apart:

  • Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • CPG or Alcohol beverage brand marketing experience.
  • Multiple Gallo marketing rotations.
  • Prior supervisory/managerial experience.
  • Brand Marketing experience.
  • Luxury marketing experience.
  • On Premise Spirits experience.
  • Ambassador Management experience.
  • Experiential marketing campaign development and execution experience.
  • Tasting room management experience (wine or spirits).
  • Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents. 

 

Gallo does not sponsor for employment-based visas for this position now or in the future.

 

To view a full job description, please click here.

Job Requisition ID: 93285 

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Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.


Nearest Major Market: Modesto

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