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Associate Brand Manager - La Marca

Location: Modesto, CA, US

Date: Nov 24, 2021

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As an Associate Brand Manager, you’ll work on specific brand-building initiatives that support the La Marca brand. You’ll manage multiple marketing platforms and brand objectives to help bring LA Marca to the next level.

 

What You Will Do:

 

Brand Strategy

  • Manage multiple brand-building initiatives for the La Marca brand.
  • Deliver annual brand plan and business review to Marketing Leadership Team members.
  • Lead key new item and innovation projects from idea to market.
  • Develop and implement on-premise focused testing programs to identify business-building opportunities for growth.

 

 Leadership

  • Lead internal cross functional teams and external agencies to drive portions of a project/plan.
  • Work closely with the internal sales organization and distributors to garner sales support and buy-in.

 

 Research / Analytics

  • Initiate project analyses and use a variety of data sources to analyze relevant business situations and uncover business drivers and growth opportunities.
  • Observe and analyze new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Track and update A&P budget for La Marca.

 

What You Will Need:

 

  • Master’s degree plus 3 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 3 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 9 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.
  • Required to spend 25% of time traveling in-market in order to conduct job duties.

 

What Will Set You Apart:

 

  • Master of Business Administration degree plus 3 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Multiple Gallo marketing rotations.
  • Brand Marketing Experience.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
  • Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
  • Experience writing speeches and articles for publication that conform to prescribed style and format.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
  • Some travel required

 

Gallo does not sponsor for employment-based visas for this position now or in the future.

This position will be required to be on-site in Modest, CA 60% of the time with an option to work remote (location flexible to the Bay area) a couple of days a week.

 

To view a full job description, please click here.

#LI-VMI

BRA001

Vicki Ruiz Marrano

 

 

 

 

Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 


Nearest Major Market: Modesto

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