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Barefoot Field Brand Manager

Location: Los Angeles, CA, US, 90210

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Date: Nov 9, 2017

Company: E. & J. Gallo

Why E. & J. Gallo Winery?
Recently recognized by Glassdoor as one of the “Top 50 Best Places to Work,” we couldn’t be prouder of our employees. As a family-owned wine & spirits company with over 90 brands, the heart of our success story is our people. Our passions run deep and what unites us is an incredible culture of teamwork, innovation, and collaboration. Are you a passionate team player who is looking to grow your career? If so, apply today! Cheers! Your Talent & Gallo — A Perfect Pairing

 

SUMMARY

Manages all aspects of the direct to consumer marketing function in markets by developing/capitalizing on various direct marketing programs that drive brand awareness among the targeted wine consuming demographic and positively impacts case distribution volume for an assigned geographic area. Works with 3rd party event sourcing agencies to identify, plan, and oversee the execution of brand sponsored events, product demonstrations, and charitable opportunities that are in line with the brand’s vision. Partners with winery sales and distributor sales teams; helping them leverage events where the barefoot brand is featured and turning it into an opportunity for increased case sales in the market. 

 

ESSENTIAL FUNCTIONS

  • Oversees direct-to consumer programs in Tier 2 markets within Southern California.
  • Manages direct to consumer marketing opportunities in the assigned geographic area; works with 3rd party agencies to identify local event sponsorship/participation opportunities.
  • Interacts with and sampling thousands of consumers annually and creating pre-sold loyalists all across the country.
  • Oversees and executes 80-100 events per year to promote the brand vision.
  • Develops the brand communication strategy for geographic area of responsibility; represents the brand at events, demos and in the media.
  • Manages the event execution process by seeking out sponsorships, marketing/promoting the event, maintaining a high-profile presence at the event, and partners with local sales team members to leverage resulting marketing/good-will into increased case sale volume.
  • Uses assigned budget to sponsor local for profit and charity events; obtains/distributes Barefoot-branded marketing items, and make donations to local charities in the name of the brand.
  • Partners with local retailers and distributors to set-up product demos in area stores; works with 3rd party employment agencies to obtain temporary staff to execute the demo.
  • Conducts the training of temporary product demo staff ensuring that they educated on brand history, can speak to potential customers about wine, and are knowledgeable and compliant surrounding beverage consumption laws.
  • Oversees the management and execution of local brand sponsored events; works with event promoters develop/finalize event contracts which describe the responsibilities of the parties.
  • Works with event promoters to market the event through all available channels (local media, press, etc.).
  • Develops POS “Link & Leverage” opportunities by partnering with shopper marketing or independent suppliers to drive brand awareness in the market.
  • Manages the training and education of distributor personnel on Barefoot brands, new products, local events, local demos, selling, brand updates, brand facts, etc.
  • Supports winery sales teams with selling signed brands to distributors.
  • Participates in “crew dives” with winery sales and distributor sales personnel to increase product knowledge among retailers and consumers.
  • Partners with winery sales personnel to present brand information and sales initiatives to distributor leadership.
  • Maintains satisfactory attendance, to include timeliness.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
  • This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

 

SUPERVISORY RESPONSIBILITIES

N/A

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Gallo does not sponsor for employment based visas for this position now or in the future.

 

MINIMUM QUALIFICATIONS

  • Bachelor’s degree or 5 years of CPG sales or marketing experience reflecting increasing levels of responsibility OR 4 years of E. & J. Gallo Winery sales, marketing, hospitality, public relations
  • OR Gallo affiliated distributor sales management experience reflecting increasing levels of responsibility.
  • Valid driver’s license and successful completion of background check. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
  • Required to travel by air, car, and or train in the course of business.
  • Required to lift and move product weighing up to 40 lbs.
  • Required to be at least 21 years of age or older.
  • Required to obtain a liquor license as required by state/locally.
  • High school diploma or GED from an accredited institution.

 

PREFERRED QUALIFICATIONS

  • Bachelor’s degree in Business Administration plus 2 years of Gallo Winery sales, marketing or hospitality experience to include direct to consumer experience reflecting increasing levels of responsibility.
  • Gallo Winery or Gallo affiliated distributor district manager experience.
  • Gallo affiliated distributor experience during the holiday selling season.
  • Experience selling or marketing to a target demographic.
  • Strong interpersonal, communication, and presentation skills.
  • Strong problem solving and motivational skills.
  • Experience executing duties as part of a team.
  • Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Experience writing reports, business correspondence, and procedure manuals.
  • Experience effectively presenting information and responding to questions from groups of managers, clients, customers, and the general public.
  • Skilled in the use of MS Word, Excel and PowerPoint.
  • Skilled in calculating figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
  • Knowledge of the concepts of basic algebra and geometry.
  • Experience with solving practical problems and dealing with a variety of concrete variables in situations where only limited standardization exists.
  • Experience with interpreting a variety of instructions furnished in written, oral, diagram, or schedule form.

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to stand, walk, talk and hear. The employee is frequently required to sit, use hands to finger, handle, feel, and reach with hands and arms. The employee is occasionally required to climb, balance, stoop, kneel, crouch, crawl, taste and smell. Specific vision abilities required by this job include color vision and depth perception.

 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

 

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Equal Opportunity Employer


Nearest Major Market: Los Angeles

Job Segment: Branding, Brand Manager, Law, Manager, Marketing Manager, Marketing, Legal, Management

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