Marketing Manager - CalColor

Location: Fresno, CA, US

Date: Aug 6, 2022

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Summary


Leads and manages the development and execution of marketing, portfolio management and other activities for all product lines and services for California Natural Color. Reports directly to the GM and is part of the management team of the business. Manages relationships with outside marketing agencies and tradeshow partners and is solely responsible for approving content for all communications, media and tradeshow events.

 

Essential Functions


This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. 

  • Develops and executes annual marketing strategy and planning across business unit.
  • Oversees communications strategy and planning across business unit.
  • Translates business objectives into individual brand marketing campaigns and guides direction of investment decisions.
  • Works closely with both our R&D team leads to determine any changes or additions to our portfolio.
  • Demonstrates strong understanding and sensitivity to consumer journey and identifies opportunities to influence it.
  • Conducts market analysis to help guide recommended changes or additions to the portfolio.
  • Responsible for developing and executing launch plans for new products.
  • Manages media and channel relationships with outside agencies, vendors, or partners ensuring alignment with defined goals and objectives.
  • Reviews and approves digital media plans developed by agency.
  • Leverages analytics to interpret digital marketing metrics and develop recommendation to optimize ROIC.
  • Continuously develops an understanding of digital technologies with an eye toward applying best practices to the business.
  • Responsible for developing and managing the marketing/A&P budget.
  • Partners with sales to determine which tradeshows to attend and then owns the decision on budget and scale of effort for each show.
  • Produces tradeshow metrics, measuring success of show, attendance, benefit of participating in the future and success of meeting company objectives.
  • Manages relationships with outside partners related to tradeshow management, overseeing the responsibilities of outside agencies.

 

Supervisory Responsibilities

 

  • Develops, coaches and mentors peers, indirect and subordinate staff.
  • Directly supervises Sales & Marketing Coordinator.
  • If accountable for the work of others, conducts performance evaluations; reviews and communicates salary adjustments; rewards employees or takes disciplinary action, as necessary; addresses complaints and resolves issues.

 

Qualifications

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Minimum Qualifications

  • Master’s degree plus 5 years of marketing communications strategy and planning, digital marketing, media planning, public relations agency, brand/corporate communications, marketing account management, or commerce marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing communications strategy and planning, digital marketing, media planning, public relations agency, brand/corporate communications, marketing account management, or commerce marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo marketing experience to include experience in digital marketing, media planning, and/or brand/corporate communications.
  • Experience effectively presenting information to top management.
  • Demonstrated project management experience.
  • Experience negotiating contracts with external vendors.
  • Candidates for this position must have a valid driver’s license and a safe driving record. Required to obtain a California driver’s license within 30 days of hire.
  • Required travel to business meetings and tradeshows as needed. (Approximately 10-15% of time and includes international travel).

 

Preferred Qualifications

 

  • Master’s degree in Business or Marketing plus 7 years of marketing communications strategy and planning, digital marketing, media planning, public relations agency, brand/corporate communications, marketing account management, or commerce marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree in Business or Marketing plus 9 years of marketing communications strategy and planning, digital marketing, media planning, public relations agency, brand/corporate communications, marketing account management, or commerce marketing experience reflecting increasing levels of responsibility; or Bachelor’s degree plus 7 years of Gallo marketing experience to include experience in digital marketing, media planning, and/or brand/corporate communications.

 

Physical Demands


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle or feel and talk or hear. Occasionally required to walk, stand, reach, lift, pull. Required to lift and move up to 20 pounds. 

 

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually low.

 

To view a full job description, please click here.

Job Requisition #: 95521 

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Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
 
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.


Nearest Major Market: Fresno

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