Spirits Development Specialist

Location: Fort Lauderdale, FL, US Miami, FL, US

Date: May 24, 2023

Company: E. & J. Gallo

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Job location is Fort Lauderdale, FL or Miami, FL.


Maximizes the distribution and personal selling of Gallo Spirits brands in On-Premise accounts within assigned geographical area. 

Essential Functions
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

  • Builds and executes plans to drive Gallo Spirits distribution, sales and consumer awareness in targeted accounts for designated area.
  • Manages Gallo Spirit portfolio driving sales for consumer preferred brands within an assigned geographic location.
  • Promote brands within an assigned geography and list of accounts (Bars and other OP Accounts).
  • Shares and sells featured On-Premise Spirits programs and features and engages in brand activities focusing on the right product in the right account.
  • Builds Gallo spirit brand advocacy with On-premise account staff (bartenders, wait staff, and management).
  • Coordinates activities with other winery support areas within the market (e.g., Customer Development, Shopper Marketing, Business Intelligence Managers).
  • Makes regular sales calls on assigned accounts list and tagged accounts within a geographic area to provide the primary relationship between the account and the portfolio.
  • Develops and builds key relationships at targeted on premise accounts in a defined geography.
  • Provide support, activation and memorable experiences for both customers and consumers.
  • Move seamlessly during a customer call from account activation to a strategic digital business plan for an assigned brand or portion of the portfolio.
  • Responsible for organizing and executing exceptional evangelist initiatives against customers and consumers.
  • Supports portfolio education efforts for consumers, assigned customer list, and specific distributor reps within assigned accounts and defined geography.
  • Manage all Gallo OP Standards of Performance.
  • Manage T&E budget and overall finances.
  • Influence and Enhance sub-channel management through the gathering and sharing of market intelligence for assigned geography.
  • Build manage and share best practices on consumer activation strategies.
  • Influence and activate customers’ consumer distribution lists and social media followers through activation of digital content.
  • Engage accounts and distributor personnel to ensure all e-Retail opportunities in marketplace are maximized.
  • Supports commercialization of digital marketing programs.
  • Acts as a Gallo Ambassador, advocating for our brands, including hosting events, leveraging social media and other tools to promote for Gallo sales within the community.
  • Builds and executes plans to drive Gallo Spirit distribution, sales and consumer awareness in targeted accounts for a designated geographical area.
  • Calls on general on premise accounts, targeted on premise accounts, and key spirit accounts and engaged in brand activation activities (E.g., kickoffs, “ride-withs,” crew drives, in-account activations, etc.).
  • Builds Gallo spirit brand advocacy with on premise account staff (bartenders, wait staff, and management); trains and coaches distributor sales staff on products and sales programs to maximize the sale and distribution of Gallo Spirit brands.
  • Develops annual plan highlight the intended strategy to implement sales initiatives in geographic region of responsibility (e.g., plan to increase distribution, sales promotions, and demos/tastings schedule).
  • Collaborates and consults with field colleagues to identify and collect pricing opportunities.
  • Keeps manager/supervisor apprised of trends in assigned area.
  • Owns the responsibility of sales and distribution of Gallo’s spirit portfolio in key accounts.
  • Tracks performance and market trends in assigned accounts, benchmarking against competition; provides feedback to marketing team.
  • Works with the distribution sales teams in identifying gaps in execution (i.e., distribution, secondary selling).
  • Participates in department and interdepartmental planning and management teams and works cross-functionally to improve processes within the organization.
  • Balances the planning efforts with day to day demands, including but not limited to conducting demos and tasting and inventory management.
  • Maintains satisfactory attendance, to include timeliness.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Supervisory Responsibilities

  • N/A

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Gallo does not sponsor for employment based visas for this position now or in the future.
Minimum Qualifications

  • Bachelor’s Degree plus 3 years of Gallo Sales or Marketing experience, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of sales experience to include Alcohol Beverage, Hospitality, Culinary, Bars, Supplier/Wholesaler, or Tasting Rooms experience; OR High School Diploma or State-issued equivalency certificate plus 7 years of sales experience to include Alcohol Beverage, Hospitality, Culinary, Bars, Supplier/Wholesaler, or Tasting Rooms experience reflecting increasing levels of responsibility.
  • Experience with social media.
  • Required to Travel by air and automobile up to 40% of the time during business.
  • Experience with Event or Hospitality Management.
  • CSS, CSE, CEFS, CSSC or equivalent certification or willing to obtain within 6 months of employment.
  • Required to be 21 years of age or older.
  • Candidates for this position must have a valid driver’s license and a safe driving record. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
  • Required to obtain a Liquor License as required by state/locality.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Preferred Qualifications

  • Bachelor’s degree plus 4 years of Gallo sales and marketing or Gallo affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of sales experience to include Alcohol Beverage, Hospitality, Culinary, Bars, Supplier/Wholesaler, or Tasting Rooms experience. 
  • Established social alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.
  • Established relationships within the Spirits industry.
  • Experience selling Gallo Spirit’s brands.
  • Skilled in all basic fine wine training (Gallo Wine Academy, Napa, Sonoma, and Central Coast); currently be in the process (within 6-9 months) of CSW certification.
  • Mixology Certification.
  • Skilled in reading, analyzing and interpreting general business periodicals, professional journals, technical procedures or governmental regulations.
  • Skilled in writing reports, business correspondence and press releases.
  • Skilled in effectively presenting information and responding to questions from groups of managers, clientele, customers and the general public.
  • Knowledge of Microsoft Office.
  • Skilled in calculating figures and amounts such as discounts, interest, commission, proportion, percentage, area, circumference and volume.
  • Skilled in solving practical problems and dealing with a variety of concrete variables in situations where only limited standardization exists.
  • Skilled in interpreting a variety of instructions furnished in written, oral, diagram or schedule form.
  • Skilled in seeing, smelling and tasting wine as part of wine tasting.
  • Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
  • Innovative and Entrepreneurial spirit. Champions and exemplifies creativity.
  • Embraces innovation and demonstrates entrepreneurial mindset –Driving future-focused change Maintain intellectual relevance of global and local market trends.
  • Promotes positive relationships across the winery sales organization.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, feel talk and hear. The employee is frequently required to stand, walk and reach with hands and arms. Specific vision abilities required by this job include close vision.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is usually quiet.


  • Hiring Salary Range Posted: $78,300 - $130,600
  • Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

  • This position includes a competitive benefits package.
  • Eligible for bonus and company car program.
  • Please click here to view our full list of benefits or click here to watch our video.

Job Posting ID: 102289 





Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 


We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

Nearest Major Market: Fort Lauderdale
Nearest Secondary Market: Miami

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