Senior Social Media Content Innovation Specialist
Location: Dallas, TX, US, 75201 Modesto, CA, US, 95354
Date: Nov 3, 2026
Company: Gallo
Job Req ID: 107819
Job Type: Full-time
Work Category: Hybrid Telecommute, Hybrid Telecommute
Application Close Date: 12/09/2026
Sponsorship: Not Available
Compensation: $ 85,200 - $ 127,800
We are GALLO
We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
View our Corporate Values and Mission Statement here.
Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite)
Portfolio: Candidates will be asked to share a content-creation portfolio during the interview process that highlights relevant examples of their work across social media platforms.
A Taste of What You’ll Do
Bring brands to life where culture, creativity, and community meet. As a Senior Social Media Content Specialist, you’ll serve as the primary social-media owner for Whiny Wines brand, shaping how it shows up across Instagram, TikTok, LinkedIn, and other active and emerging platforms. You’ll turn brand objectives, audience insights, trends, and performance data into social-first content that builds relevance, engagement, and brand growth.
You’ll own the content journey from strategy through execution, developing content calendars, creating platform-native concepts, writing copy and scripts, shooting and editing video, publishing content, and engaging with communities. Whether you’re capturing behind-the-scenes moments at an event, identifying the next cultural opportunity, or refining content based on performance, you’ll combine strong creative instincts with data-informed decision-making.
You’ll also be a trusted social-media thought partner, collaborating with Brand, Creative, PR, Compliance, analysts, agencies, creators, and other partners. You’ll help establish best practices for social tone of voice and brand expression, monitor trends and consumer sentiment, and translate insights into action. If you thrive at the intersection of strategy, hands-on content creation, internet culture, and measurable results, this is an opportunity to make a meaningful impact on how our brands connect with consumers.
What You’ll Need
- Bachelor’s degree plus 4 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 3 years of Gallo digital marketing, sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility and 2 years of social media marketing, content marketing, content strategy and/or digital marketing experience.
- Required to travel up to 40% of the time in order to conduct job duties.
- Proven experience in growing and engaging social media audiences.
- Experience in content creation in a marketing setting
- Experience with UGC/EGC/CGC including filming, editing and being on camera.
- Demonstrated experience working with video editing platforms such as CapCut, Edits, Canva, InShot, and Adobe Premiere Pro.
- Required to remain up to date with social media trends and what is successful and trending on social platforms.
- Experience in social media metrics and monitoring tools (I.e. Emplifi or Sprout Social).
- Proven ability to be a creative and innovative thinker, including excellence in concepting & copywriting.
- Excellent written and verbal communication skills.
- Demonstrated knowledge and strong understanding of all social media channels.
- Strong strategic, analytical, and organizational skills.
- Ability to work independently as well as effectively in a collaborative team environment.
- Effective time management skills.
- Creative, organized, detail-oriented, with the ability to manage multiple projects and deadlines.
- Required to be in office a minimum of 3 days per week.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
How You’ll Stand Out
- Demonstrated end-to-end ownership of brand Instagram and TikTok accounts, with a portfolio of original social video, hands-on publishing and community work, and evidence of decisions informed by results.
- 4 years of content creation experience in social media.
- Experience managing a brand’s LinkedIn page and adapting its voice and content for professional audiences, while maintaining consistent brand expression across other social channels.
- Experience in creating original and repurposed content.
- Experience in setup and analysis of social media and other digital analytics.
- Experience working with other owned digital channels and with the role of digital paid media.
To view a full job description, please click here.
Our Benefits & Perks
We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
The Fine Print
- The Company does not sponsor for employment-based visas for this position now or in the future.
- We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
- This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
- It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.
Employee Polygraph Protection Act