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Brand Marketing Manager-Spirits

Location: Atlanta, GA, US Chicago, IL, US Modesto, CA, US New York City, NY, US

Date: May 13, 2022

Company: E. & J. Gallo

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Oversee ready to drink spirits (RTD) marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role. Lead Agile marketing and Planning processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.


What You Will Do:

  • Leverage mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
  • Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives; seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
  • Owns the Business Review and brand planning process.
  • Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media, creative and PR) and the development, creation, deployment, and optimization of the campaign assets.
  • Oversees the development and implementation of brand consumer platforms and consumer lifestyle and experiential initiatives.
  • Oversees relationships with outside agencies ensuring alignments with brand goals, brand platforms and brand universe. 
  • Oversees relationships with outside partners (media and sports properties) to execute against brand goals.
  • Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation. Maintains budgets and forecasts monthly and collaborates with Finance to ensure forecast accuracy and balance expenditures against volume and profitability expectations.
  • Develops the long-term innovation strategy of the brand and oversees the execution and go to market strategy of all new product introductions.
  • Builds strategic relationships with sales, commerce, and regional marketing teams to successfully drive local relevance.
  • Partners with regional marketing and commerce to build local brand strategies.
  • Prepares materials for executive updates, internal and external sales and retailer meetings as required.
  • Acts as the Outcome Owner through the agile marketing process
  • Mentors and contributed to the development of the team to possess brand marketing skill which can be applied successfully across other Gallo Spirits brands.
  • Act as the company lead on the seltzer and beer categories
  • Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance

What You Will Need:

  • Master’s degree plus 6 years of marketing, media, or communications experience including at least 2 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of Beer or Spirits communications, marketing or media experience reflecting increasing levels of responsibility.
  • Experience with Beer or Spirits Industry 
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Experience managing multiple agency partners across a variety of disciplines including creative, media, PR and experiential.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Required to spend 25% of time traveling in-market in order to conduct job duties. 

What Will Set You Apart:

  • Masters of Business Administration degree plus 9 years of marketing, media, or communications experience reflecting increasing levels of responsibility.
  • Beer Industry Experience.
  • Experience managing large media budgets.
  • Agile Marketing Experience.
  • Prior supervisory/managerial experience.
  • Brand Marketing experience. 
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
  • Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
  • Experience writing speeches and articles for publication that conform to prescribed style and format.
  • Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Gallo does not sponsor for employment based visas for this position now or in the future. 

This position can be based in New York, Atlanta, Chicago or Modesto CA.

 To view a full job description, please click here.

Requisition ID: 87143 



Vicki Ruiz Marrano






Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. 


We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.


Nearest Major Market: Atlanta

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